• How to add thousands to your home with our pro styling tips

    One way to add value to your home is by renovating it; another is through increasing the amount of accommodation, by either building an extension or converting something like the loft or a garage to create an extra living room or bedroom.

    But if you don’t want to undertake that kind of building work, or you’re not able to because of planning or available space, the good news is, there’s another way you can add value – without calling any contractors!

    If you invest some time and can spend a little money simply on the presentation of your home, that can carry a huge amount of weight when it comes to securing a buyer and getting the best possible price. The power of first impressions is the reason we have stylists on our team that work with photographers to create the best possible images for our clients’ marketing brochures.

    Research carried out last year by The International Association of Home Staging Professionals found that the majority of homes that had been professionally furnished and styled sold for between 4% and 20% more than the asking price. And we know ourselves that when buyers see a home that’s beautifully presented, showing off every room at its very best and suggesting an aspirational lifestyle, they’re much more likely to see its value and make a strong offer.

    So, here are our top tips on how to style your home so that you add real value. Not only could that mean securing a higher sale price, but you’re also likely to sell much quicker than other comparable homes on the market that are missing that all-important styling touch.

    Maximise light and space

    The lighter, brighter and more spacious a home looks, the better buyers tend to feel about it. That’s partly a reaction to rooms appearing larger than they expected and partly because you’re showing them that there’s plenty of space to fit in everything they’ll need to enjoy the home.

    The first thing to do is tidy and simplify each room so that the interior space can ‘breathe’. You can still have photographs, ornaments and books on display, but just a few of each placed around a room is enough to show some personality, while still allowing buyers to easily visualise their own possessions in the space. If you’d like some advice on what to keep out and what you should put away while your home’s on the market, just give us a call and our stylists will be happy to help.

    Once you’ve created more physical space, it’s then a case of using some optical illusions. Well-placed mirrors can transform a home, bouncing light around and giving an impression of depth, which is particularly helpful in narrower rooms and hallways.

    And think about the size and orientation of both mirrors and pictures. The human eye naturally scans vertically before horizontally, so wall hangings with a ‘portrait’ orientation will give the impression of more height in a room. It’s also generally true that larger pictures tend to make rooms feel bigger than if you have clusters of smaller ones. If you don’t already have any larger pieces of artwork, there are many companies that will print images on canvases in a variety of sizes, very cost-effectively. Look through your favourite photographs – something like a unique shot of an attractive landscape can make a stunning feature in a room.

    You can also emphasise the size of a room by having something that immediately draws the buyer’s eye to the furthest point from the doorway. That could be a particular piece of furniture, a large plant or a striking piece of art – just something that catches their eye as soon as they walk in. The same trick can be used outside, so that people are immediately encouraged to look down the garden, whether that’s to a lovely seating area or a brightly-coloured shrub.

    Furniture

    Given that a home is often the most expensive purchase many people will make in their lives, you’ve got to show that every bit of space they’re paying for is valuable, which means furnishing and styling rooms so that they have a clear purpose.

    We find one room that often falls into the trap of looking a little like wasted space is a conservatory. So, if you have one, style it clearly as a peaceful sitting room or a light and airy dining room. Another common challenge is the smallest bedroom. No matter how tight the space, it’s important to style it so it’s functional, so set it up as either a single room or a study. For buyers who work part-time from home or maybe run their own small business, an office space can be just as valuable as a third or fourth bedroom and can make then feel as though they’re getting more for their money.

    And make sure you allow furniture to ‘breathe’. In an effort to create more space, some people make the mistake of pushing furniture into the edges and corners – particularly in bedrooms – when this actually has the opposite effect. Spacing the furniture out a little will let buyers see that there’s plenty of room for it to fit properly, without feeling cramped.

    Add warmth and colour

    While light, neutral décor is certainly attractive to buyers as a basic canvas for your home, make sure you then brighten it up and add some personality with soft furnishings.

    Pick a colour scheme for each room and put a few textured cushions and throws on chairs and sofas. You can go for a touch of glamour with velvet or fur, but limit the number and variety of accessories, otherwise it can start to look confusing. The idea is to add a splash of colour and interest, while not intruding on the overall impression of light and space.

    Rugs can add warmth to wood or tiled floors and tend to work well in larger rooms. Generally speaking, try to avoid breaking up the flow of the flooring in smaller rooms and keep the number of accessories in proportion with the size of the space. A good rule of thumb is no more than one cushion for every seat and a maximum of two items on any surface.

    Finally, make sure you have plenty of lamps around your home. They cast a much more flattering light than overhead fittings and can make rooms feel warm and welcoming, even on a dull day. Don’t forget to have some lighting outside, if possible, particularly if you’re accepting viewings in the evenings. Some solar-powered lights throughout the garden can also create a pretty effect and help make a memorable impression on buyers.

    Lifestyle touches

    When you’re selling your home, you’re selling a lifestyle, and if you can show people that you enjoy the space in a way that also appeals to them, it’ll encourage them to picture themselves there. And the more ‘at home’ they feel, the more likely they are to make a great offer.

    The key is to pick the kinds of accessories that you see in aspirational magazines and boutique hotels, that buyers can easily recognise and identify with. Candles are a really simple and effective way of creating a welcoming atmosphere and, although you don’t have to light them all, some softly-scented candles in the main reception room and bedroom can help buyers to feel relaxed and connect emotionally with the space.

    Plants and fresh flowers bring life to a room, so go for a mixture of greenery and colour throughout your home. Peace lilies are easy to care for and look great anywhere, while orchids are perfect for coffee tables and in bedrooms. Hand-cut posies of flowers are great for period and rustic homes, while longer, more elegant stems suit a modern style – and don’t forget to have a few glossy magazines on display as well.

    The kitchen is traditionally known as the heart of the home, so make sure it’s beating! Have a lovely big bowl of fruit and a vase of fresh flowers on the counter tops, and then put some fresh bread on a board or cake on a stand before viewings.

    Finally, in the bathrooms, have some fresh toiletries on display that have recognisable, aspirational branding such as Molton Brown or L’Occitane. Remember to keep a full set aside that you don’t use every day, then they’ll always look fresh for viewings. Finish the look in the bathroom with some clean co-ordinated towels.

    As with soft furnishings, the golden rule with all these lifestyle touches is not to have too many and to place them carefully.

    While you may have to spend a bit of money on styling your home, it should only be a fraction of what you’ll get back in terms of pounds on your sale price, so it’s certainly well worth the small investment.

    So, whether you’re on the market already or just thinking about selling, if you’d like our advice on how you could add thousands to the value of your home through styling, call us on 01706 356633 or email enquiries@reside.agency and we can help you transform your space. We’re always here to help and would love to hear from you!

  • Unique homes – how we value them accurately

    As estate agents, valuing homes accurately is at the core of our business. We’ve got to price them at a level that attracts enough attention from buyers, while achieving the maximum sale price for our clients, and sometimes it’s a challenge – particularly when there’s not much to compare them to.

    We value homes based on a combination of factors. We look at recent data, consider what we know about current market conditions, sprinkle in price per square foot, then use our expertise to judge how popular your particular home is likely to be with buyers.

    While it’s relatively straightforward to value a home if a lot of similar ones exist, it can be much harder to put a price on a unique home. Deciding how much a particular view or architectural style is worth in a certain location is not an exact science, which is why it’s especially important to choose the right estate agent when your home is one of a kind.

    Let’s look in a bit more detail at how we arrive at a market value:

    Data on comparable homes

    The first thing we need to know is the value of other homes that compare to yours – ones of a similar size, in a similar location, with similar features. While there are usually plenty of direct comparables for homes on estates or Victorian terraces, the challenge with unique homes, where there might be very little else like them, is getting as close as possible. The more unique the home, the greater the challenge!

    We look at two types of data:

    • Sold prices: How much have comparable homes sold for in the last 3–6 months? If there aren’t many of them, we sometimes have to look back further in time, then calculate a likely current value based on average price increases. Sold price data from the Land Registry is the main source for surveyors when they make their reports for mortgage lenders, so it carries significant weight.
    • Current market prices. We look at similar homes for sale and consider:
    1. How long have they been on the market?
    2. What’s the current asking price?
    3. Has the price been reduced?

    Generally speaking, we expect to agree a sale at within 5% of the asking price, but the longer a home is on the market, the less likely it is to achieve this.

    Together, these two sources give us a ballpark price guide.

    You might be wondering about online instant valuation tools, which use this kind of data to come up with a current price for your home. They’re becoming increasingly popular and can be useful if lots of similar homes have sold recently. But when it comes to unique homes, we find the results are often quite different to in-person valuations. There might only have been a handful of properties sold recently in the area that are even close to yours in size and style, and it’s almost impossible for a piece of technology to put an accurate value on a view or a one-off architectural feature. Data is certainly helpful in giving us a guide, but it’s by no means the whole story when it comes to unique homes!

    One important thing for us to bear in mind is the ‘ceiling’ – the top price that comparable homes have sold for. If we value your home at more than this, there’s always a risk it might be too expensive, and when buyers think a home is overpriced, it tends to put them off. However, unique homes can often break through the ceiling and attract a higher selling price, simply because there’s nothing else like them.

    Bedside table with clock and lamp in grey and white colour scheme

    Price per square foot

    Not a commonly used valuation tool, but an invaluable one. It doesn’t take into account all the amazing amenities, like a stunning view, or even some disadvantages like a footpath right through a garden. Still, some buyers like seeing exactly how much they’re getting for their money.

    Anything attached to the main home is included in the total price per square foot; however, most detached buildings aren’t, unless it’s an additional dwelling – a holiday home for example.

    Price per square foot is different for each area. It provides a good general overview of what a home is worth. At least on paper.

    Log burner with logs piled either side

    Current market conditions

    Prices depend on supply and demand. When there are fewer homes on the market, prices tend to go up as there’s plenty of competition from potential buyers. The best homes can often attract a ‘bidding war’ and end up selling for over the asking price. On the other hand, if there are fewer people looking to buy when more people want to sell, prices tend to fall. That’s because buyers have a good amount of choice and will be more tempted to try and get a bargain by making an offer below the asking price.

    So, in order to put the right market value on your home, we need to know how many buyers out there are looking for a home like yours. Are similar homes selling quickly or is there an oversupply right now?

    While unique homes are usually less affected by rises and falls in the market, it’s still important for us to know what’s happening, as it gives us a feel for how positive we can be with our valuation.

    Our expertise

    Taking all the above into account, we then have to judge how attractive your home is likely to be to buyers. We’ve got to look at the outstanding features and decide how valuable they are, then balance that with what we know about how much potential buyers are willing and able to pay. There might be lots of things that set your home apart, but would someone be willing to pay more for it than for its closest competitor, and how much more? This is where our experience really matters.

    A lot comes down to how rare the features are, particularly when you’ve got a combination of them. For instance, if you have a beautifully refurbished Grade 1 listed home in a waterfront location, how many other homes like that are there in the area – more importantly, how often do they come up for sale? When a buyer knows that if they miss out on your home, they might not get another chance to buy something similar for another five or ten years, they’re usually willing to pay a premium. And it’s our job to know how much that premium is.

    The final thing we need to consider is your own position. How quickly do you want or need to sell? If you’re not in a rush to find a buyer, we might think it’s worth being optimistic with the price, then we can always adjust it if needed. On the other hand, if you’d like to sell as quickly as possible, we’ll recommend a price that we’re sure will immediately catch your target buyers’ attention.


    So, if you’ve got a unique home, choose an experienced local agent who’s got a track record of successfully selling one-off homes. Search online to see what’s sold locally in the past couple of months and take note of which agents have handled the more individual sales. They’re the ones who should be able to see the true value of your home, properly judge its market potential and then help you achieve the best possible sale.

    If you’re ready to move or are currently on the market and haven’t yet had the response you’d hoped for, give us a call on 01706 356633 or email enquiries@reside.agency. We’ll be happy to chat through our tailored marketing approach for unique homes and, if you’d like to talk in more detail or have a valuation, we can arrange for someone from our team to visit you at home.

  • Our top home styling accessories for 2021

    It’s a new year – time to give your home a whole new look? If you’re selling your home, or planning to, our top home styling accessories for 2021 may help you make the right decisions to give your home a mini-makeover without breaking the bank.

    And, now that the majority of us are ‘locked down’, you may have more time than usual to get new home accessories ordered online, even taking advantage of the New Year sale prices (if you’re quick!).

    Home styling accessories can make even the most stale and tired rooms look new and on-trend again, so let’s dive into our seven top styling tips which won’t break the bank:

    Rugs

    A large rug can transform a room, adding warmth and accentuating the room’s style. Rug trends in 2021 take a vintage turn. A simple flat pile with neutral tones echoing the room is on trend rather than thicker pile or geometric print. Avoid Persian inspirations unless you live in Downton Abbey.

    You don’t have to spend a fortune either; decide on a budget and stick to it. You should be able to get a large rug, say 8’ x 4’, for under £150 if you shop around.

    Cushions

    Cushions are a really easy way to provide an instant update to a room whilst adding colour, texture and interest. Again, the trends point towards a simple style: stay away from geometric prints and pictures.

    2021 has an altogether cleaner look for accessories.

    Flowers

    The finishing touch for viewings, adding scent and a sense of homeliness. Make sure arrangements are in keeping with the overall style of the house and the room.

    If in doubt, keep the colours pale and the style simple with a vintage, minimal or Scandi twist.

    Glass coffee table with vase of flowers in front of log burner

    Toiletries

    Toiletries for photos and viewings should be modern, elegant and the best you can find. Keep them eco-friendly and high-end – AcureTropic and Mu London are great options. Similarly, small, independent brands which are local to you are a nice touch.

    Remember, keep these for viewings only – hide them after each one to keep them in pristine condition.

    Bedding

    New bedding for all rooms, especially the master bedroom, is a great way to show off each space to the best of its advantage. Environmentally-friendly fabrics with natural tones are growing in popularity – keep a look out for a brand with an eco-friendly ethos.

    Don’t forget vintage accents either – another key trend for styling a bedroom.

    Two cushions and a throw on a bed will add that elegant touch of style without over complication.

    Bedside table with lamp, candle and plant

    Towels

    Buy some new ones and make sure no one uses them – they’re just for show! Pop them away with the toiletries after each viewing to keep them crisp and fresh.

    White or neutral shades are best, a staple style for a bathroom. They should be in keeping with the bathroom itself to ensure it looks simple and clean.

    White bathtub in bathroom

    Mirrors

    Mirrors have a real Scandi feel to them in 2021, alongside other wall hangings like art. Mirrors especially add a feeling of coordination and harmony to a room, along with reflecting light, making rooms feel more spacious.

    On top of these trends, there are three bonus points which our experience has taught us to constantly keep in mind when styling a home – Things that never go out of style.

    Log burner in corner of room with basket of logs and fireside tools

    Things which, whatever the trends for the year are, should always be in focus:

    1. Keep things clean and clear

    We’ve noticed that buyers prefer a clean palette of neutral tones. This gives them more opportunities to let their imaginations run wild with ideas for their new dream home.

    1. Create an atmosphere to aspire to

    The more you show the incredible lifestyle your home offers, the more prospective buyers see themselves living there – whether that’s done by leaving a large glass bowl full of vibrant fruit in the kitchen, an elegant vase of delightful flowers in the hallway or a delectable cake which might tempt them to stay a bit longer for another slice.

    Some relaxing, ambient music playing in the background and a cosy room lit by the soft glow of a lamp in the corner also adds a feeling of wonder to a viewing.

    1. Keep a critical eye

    Remember to look at each room with an objective viewpoint; remove or replace accessories that don’t add to the aesthetic of the area.

    First impressions are everything.

    Kitchen worktop with blue casserole dish on hob

    We also recommend staying up-to-date on constantly evolving home styling trends. Try these high street and online retailers; their prices won’t break the bank either:

    • Next – An excellent range of bang-on-trend soft furnishings and home accessories at value-for-money prices.
    • Wayfair – Furnishings for every budget; they have a ‘shop the look’ feature allowing you to pull together items that match before buying.|
    • Tu by Sainsbury’s – Brilliant if you’re on a budget. There are several ranges offering affordable updates for every room in the house.
    • eBay – A fantastic resource for homewares, both new and pre-loved. Great for your budget and your carbon footprint

    There you go! Our top trends and home styling tips for 2021. Which will you be giving a go? You can even go one further and research some more if you’ve got a little spare time during lockdown.

    Get in touch today by calling us on 01706 356633 or email us and we can provide you with specialist, expert advice to support you through your specific set of circumstances.