• Summer selling for an autumn move

    Summer is a great time of year to sell your home. With bright, sunny days, gardens at their greenest and flowers blooming, your marketing photos will look fabulous!

    More daylight hours and generally better weather than at other times of year give people much more opportunity to view your home at its best and brightest. And there’s nothing like a sunny day to put people in a great mood, which means they’re more likely to have a positive mindset when they’re viewing.

    So, how can you best take advantage of the benefits of selling during the summer?

    Photographs

    The marketing photographs in your brochure and online advertising play a huge part in enticing buyers to view your home. Importantly, they’ve got to be in line with the season, so if your home’s already on the market and the photos were taken earlier in the year, we’d suggest you replace them with some up-to-date ones.

    Have the interior photographed when there’s maximum daylight outside so the sun streams in through the windows, really boosting the natural brightness of your rooms. And if you’ve got a patio, balcony or terrace, open the doors and have a shot taken looking either inwards or outwards – it can create a really captivating image, with a hint of ‘summer holiday villa’, which could be hugely appealing to many buyers.

    Two great times to have exterior shots taken in the summer:

    1. In the middle of the day, in bright sunshine. If you’ve got a good-sized garden, a shot from the end – front or back – looking towards your home and taking in the lush colours of the trees, flowers and shrubs can look beautiful.
    2. On a clear evening, around sunset. A mid-length shot of the front or back against the twilight sky, with exterior and interior lights on, can be quite stunning.

    Styling your interior for summer vibes

    The styling of your home is important at any time of year to help buyers imagine themselves living there, and it should resonate with the season. To give your home that summer vibe:

    • Pack away any dark, heavy throws and blankets and replace them with lighter fabrics
    • Floral cushions bring a summer vibe to any room
    • White bed linen will help make bedrooms feel bright and fresh
    • Scented candles are a great aspirational and welcoming accessory all year round, so choose some light, floral scents for bedrooms and living areas
    • Any aroma that reminds people of being on holiday, such as coconut, can boost their positive mood even further! You could have some fresh coconut cake in the kitchen or a coconut diffuser in the bathroom.

    Of course, the glass surfaces in your home should be gleaming whatever time of year you’re selling, but it’s even more important that they sparkle in the summer light. It might be worth having the windows and glazed doors professionally cleaned inside and outside before you put your home on the market and perhaps periodically until you secure a buyer.

    Indoor/outdoor living is becoming increasingly popular, so fling open your sparkling doors and windows before people arrive to view, and have plenty of plants and flowers around your home – particularly near doorways – to help the flow of greenery from inside to outside.

    Showing your garden at its blooming best

    Many gardens are at their finest during the summer, but it’s the time of year when everything is growing quickly, meaning it takes a little more effort to keep everything looking fabulous. Some of our clients choose to get extra help from a gardening services company while their home’s on the market – so why not consider doing the same? It’s one less job for you to do, and you can be confident your garden will always make the best possible impression on buyers.

    Styling is just as important for the outside of your home as the inside, so think about things you could do to show off how you enjoy the garden. If you already have garden furniture, great; if you don’t, then it might be beneficial to buy a reasonably-priced table and some chairs, as that can really help set the ‘lifestyle’ scene outside when people come to view. Put a vase of flowers on the table and lay out some refreshments – even if that’s just a big jug of freshly-made lemonade and some glasses. The garden will look even more welcoming and inviting, which will encourage people to stay longer to appreciate everything your home has to offer.

    Families on the move

    For growing families, being cooped up together indoors over the winter months often makes them realise it might be time to upsize! And with school-age children on holiday, summer is a popular time for families to look for a new home, as they can all view together, find something everyone loves and then move in early autumn without disrupting the middle of the academic year.

    So, while demand tends to be strong across all types of home in the summer, we usually find the ‘family home’ market is particularly busy – especially for those homes that have generous gardens. As children get older, many families really appreciate having extra space outside, so summer is the perfect time of year to sell homes with large lawns, where viewers can watch their young ones safely running about and enjoying the space.

    And with high demand comes buoyant prices, which means you may be able to get more for your home than if you try to sell in the winter months.

    Would an open house suit you?

    Summer is also a great time of year to have an open house, where different buyers can view at the same time over a period of a few hours. In nice weather, buyers can spread out through your home and garden, take their time to view – and, as long as it’s dry underfoot, you don’t need to worry too much about your carpets getting dirty! While it might not be the right strategy for every home, for some it can be very successful in creating a buzz and encouraging great offers, so speak to your agent about whether it could work for you.

    Moving in the autumn

    Once your summer marketing has led to a successful sale and you’ve found a new home that you love, you can start planning the next exciting step. Moving in the autumn has its benefits, as it won’t be too hot or too cold when you’re shifting all your furniture and possessions in and out of buildings and vans – which removals companies certainly appreciate!

    And here’s a valuable tip if you’re using a removals company: contact them as early as possible, even if you don’t have a firm moving date yet and particularly if you’d like to move on a Friday, as that’s the most popular day. They can come and do their survey of what needs moving, give you a quote and you have the opportunity to negotiate the best possible price.

    While some people find moving house one of life’s more stressful events, doing it in the autumn means you’re nicely positioned between the rush of the summer and Christmas holidays, so you should have some breathing space – and you’ve got the festive season to look forward to!

    So, if you’ve been thinking of selling this summer, or perhaps you’re already on the market and are looking for a new approach to secure a buyer in time for an autumn move, we’d love to hear from you. Give us a call on 01706 356633 or email enquiries@reside.agency and we can get things moving right away to ensure you take full advantage of the summer buzz!

  • Turning browsers into buyers – make sure your online advert stands out

    If you’ve ever searched online for a home yourself, you’ll know how many listings there are. The broader your search terms, the more results are going to come up, and then you start scrolling through…

    So, what is it that makes you stop scrolling?

    When you’re selling, how do you make sure your headline details stand out from the rest so that buyers click to find out more? Importantly, is the rest of your listing good enough to grab their interest and make them want to book a viewing?

    The trick is getting the right balance of images and words: enough to whet people’s appetite so they’re keen to view, but not so much that they feel they’ve already seen everything your home’s got to offer. If you overdo the information, buyers could just put you on their shortlist and keep scrolling. Remember, the whole point of marketing is to get people through the door – so make them want more!

    Photographs

    Photographs are one of the most important features of your online advert. Around 90% of the information processed by our brains is visual, and we take it in tens of thousands of times quicker than text, so you really can’t overestimate the power of a great set of photos. Your main image should be your finest full shot of the front – and taking it at twilight with all the interior lights on can create a truly striking impression.

    Then have between six and ten great photos of the inside and garden. You’ve got to show buyers the main rooms and some of the best features, leaving them excited about discovering the parts they haven’t seen.

    Make sure your agent uses a professional photographer who can not only take the shots well, but also work with your agent’s team who are styling your home to create the best possible images. Interior shots look best taken on a bright day, so the photographer may need to make another visit to capture the all-important exterior twilight shots that will help ensure you have a great selection of images.

    Buyers tend to connect with things that are both familiar and aspirational, so think about how different rooms look in glossy homes magazines and use that as a guide.

    Here are some of the things you can do to get your home ready before the photographer and styling team arrive:

    1. Vacuum and dust
    2. Clean the windows and mirrors
    3. Empty all the bins and put away your half-used toiletries
    4. Tidy away any work, toys and kitchen clutter
    5. Have some new candles, plants and/or flowers in the main reception rooms
    6. Fill a fruit bowl for the kitchen
    7. Straighten/plump up soft furnishings and towels
    8. Take away rugs (plain floors make rooms look bigger)
    9. Make sure all the light bulbs work, and have some spares, just in case!
    10. Mow the lawn, prune the shrubs and flowers, and spruce up the garden furniture.

    Then do your best to keep your home looking like that until it sells!

    When your agent forwards the brochure for you to review, one thing to make a particular point of checking is whether the photographs flow ‘naturally’. Think about the route a viewing would take through your home and try to make sure the photographs follow that order, as far as possible. For example: the front exterior shot, then the hallway, followed by the living room, the kitchen, the staircase, the master bedroom, and so on. If the order makes sense, it will be easier for the buyer to visualise your home and may help create a stronger first impression.

    The written details

    Your headline and summary paragraph need to say what your home is, show where it’s located and make its best features shine in a way that entices potential buyers to look for more details. So, if your home is ideal for a family, highlight things like a fabulous open dining kitchen, games room, large garden and proximity to schools.

    Then the bullet points should be between six and ten things that ‘snapshot’ the biggest selling features of your home. You’re trying to give buyers reasons to book a viewing, so make sure each point is a real benefit, for example:

    • Unobstructed views across open countryside
    • Master suite with private, south-facing balcony
    • 24’ modern dining kitchen with Miele appliances and Rangemaster cooker
    • Versatile, open-plan reception space
    • Soundproofed home office with separate entrance.

    Once people have seen the bullet points and been dazzled by your photographs, chances are they’re pretty much decided on whether to view. So, although they may want a little more information, they won’t want to have to scroll through reams of paragraphs describing every last detail.

    The best approach is to have a short and sweet description of each room – the size and key fittings that will be included in the sale – and then any other particular features, like an incredible view, unique architectural detail or tech feature. At this stage, buyers really don’t need to know how many sockets or window locks there are; you’re just trying to get them interested enough to book a viewing, so stay focused on the key selling points.

    Floor plans & PDF brochure

    Floor plans really help buyers put room sizes into perspective and see whether the layout could work for them. They’re more-or-less standard these days, so make sure your listing has one.

    Once you’re happy it’s correct, there are three things to check:

    1. There’s a compass rose so buyers can easily see which rooms and areas of the garden face south
    2. The total square footage is stated – that helps buyers compare homes to see how much space they’re getting for their money
    3. The image opens at a decent size online.

    A digital version of your full brochure should also be available as a downloadable PDF that buyers can save and print out. Although the agent may provide a hard copy at the viewing, many people like to check the brochure in advance to see if there are any photos or other information they might have missed – and it’s also useful for them to make notes on.

    You’ve grabbed their attention – what next?

    If you’ve ticked off everything so far, you should have buyers who are really keen to view. You’re halfway there. Now this is where the personal and professional skills of your agent come into play, to turn enquirers into buyers.

    The buyer calls your agent

    Some people know for sure that they want to view and they’re just calling to arrange the appointment. Other people have questions, and this is where an enthusiastic agent who’s familiar with your home can really help increase the buyer’s interest and firm up a viewing. So, check with your agent to make sure every member of staff has viewed your home and been briefed on any other relevant information, like whether you’ve found an onward purchase.

    Whoever’s handling the enquiry should also qualify the person viewing, checking how they’re going to be funding their purchase and whether they have a home to sell. If you’ve found a new place you’ve fallen in love with and the person who wants to view hasn’t even put their own home on the market yet, there might not be much point booking an appointment. On the other hand, if they’re a cash buyer or they’ve sold and their buyer is desperate to proceed, they could be the perfect fit!

    The buyer views your home

    We’d suggest it’s always better to let your agent carry out accompanied viewings. Our experience means we know what information to give and how to sell the best features of your home; also, importantly, when the owner’s not there, buyers tend to feel more relaxed and talk more freely. That means we can usually get good feedback there and then and possibly even start negotiations on the spot.

    Turning an offer into a sale

    When a buyer really loves a home – and if your agent has done their job selling it! – they’ll often make an offer even after just one viewing. Your agent then has to negotiate the best possible price on your behalf, keeping you informed of every offer.

    If your online listing is up to scratch and you’ve got your home looking its best, you should have plenty of interest. And if necessary, your agent can use feedback from viewings to make tweaks to your marketing along the way to ensure you’re appealing to as many buyers as possible. (See our recent blog, ‘What to do when your home isn’t selling’.) 

    If you’re already on the market and would like some feedback on your online advert, we would be happy to take a look and give you our honest thoughts. Just call us anytime – we’d love to hear from you! Call on 01706 356633 or email enquiries@reside.agency, and one of our team will get right back to you.

  • What to do when your home isn’t selling – 8 steps to boost your marketing

    You did it: you found an agent you liked, who loved your home and valued it at a price you were happy with. They put together an impressive marketing plan and the ‘For Sale’ board has been invitingly positioned at the end of the drive for a while. It seems like you’ve done everything right, so why hasn’t your home sold yet?

    Well, it could be a few different things. Some people believe it comes down to the price – and often that is a reason – but it’s not the only possibility.

    So how do you find out what’s stopping your home from selling, and what can you do to kick-start some real interest?

    1. Check out the competition

    Before you speak to your estate agent, it’s a good idea to gather some information about what’s going on around you. Have a search online for homes in the area similar to yours and see how they compare. What’s the presentation like and have they had to reduce their price? That should give you an idea of whether your marketing is along the right lines.

    1. Call your agent

    Have an honest conversation about your concerns. Ask your agent why they think your home’s not selling and what can be done to get things moving in the right direction.

    1. Find out what people think of your home

    Although the expertise of a good agent is invaluable, there’s also nothing quite like a bit of honest feedback. If your agent is on the ball, they should be asking everyone who views your home what they thought about it, then calling you to discuss whether any changes might need to be made to the marketing.

    If viewers thought the price was too high, what was the reason? If they thought there was a bit too much work to do, is there something you could fix or improve yourself for very little cost? In short, is there anything you can do to address the feedback that will make your home more attractive to buyers so they start making offers?

    1. Could you improve the presentation?

    Have another look at your home with a critical eye and ask yourself if it’s really looking its best. Your agent might already have offered their advice on how to style and present it for viewings, but maybe you could ask a friend to ‘view’ and give you their honest opinion about any positive changes you could make.

    One important thing to think about is: do all the rooms make sense for a buyer? You might have a conservatory that’s become a toy store for your family, but when you’re trying to sell, you’ve got to make every bit of space appear as valuable as possible. So, put away the toys and show the real potential of your conservatory. You could style it as:

    • a sunroom, somewhere perfect for curling up with a book
    • a dining room that makes mealtimes a bit more special
    • even a second sitting room, to give parents and children their own spaces.

    Likewise, if you have a small bedroom that you use as a walk-in wardrobe, pack away your clothes and stage it as a single room so that buyers can see exactly what value they’re getting for their money.

    While the inside might be sparkling, you’ve got to make sure the outside always creates a great first impression so that buyers feel good about your home before they even walk through the door. Some people do a drive-by before booking an appointment to view inside, so keep on top of your home’s ‘kerb appeal’. Make sure the lawn, shrubs and plants are tidy; sweep the drive and path; give the front door a weekly wipe-down – and don’t forget your ‘For Sale’ board. Check it’s straight and clean, and report any damage to your agent so they can have it replaced.

    1. Refresh your marketing

    Are the photos your agent took really showing your home in the best light? Do they grab your attention or could they be improved? Even if they’re already perfect, if your home’s been on the market for a couple of months and the seasons have changed, buyers will be able to see that your exterior shots were taken some time ago.

    Having new photos taken is an easy and effective way to reinvigorate your marketing. Go for a bright, sunny day and get the front shot from a few different angles so you’ve got options for changing the leading image online every now and then. Ask your agent if they can film an up-to-date video tour, and check whether they’re using the best apps and software.

    It’s also a good idea to update the copy in your advertising, particularly the headline, and make sure your home’s best qualities really stand out.

    1. Drop the price

    To get the best possible price for your home, try all the above before you look at a reduction. Have viewers said it’s too expensive, or are other similar homes also having to drop their prices because there’s an oversupply at the moment? If you do decide to go for a reduction, make it worthwhile. As a general rule, if a home was going to sell within 5% of its current price, someone would have made an offer already, so bring it down to a level that’s genuinely going to get more buyers interested.

    1. Take a break from the market

    If you don’t desperately need to sell, taking your home off the market for a little while can be quite effective, particularly if you come back with a new price, new photos and perhaps a new agent. Certain times of the year are quieter than others, and a good agent will know about seasonal and current trends and be able to recommend the best time to come back onto the market.

    Taking a break doesn’t have to mean your home’s not for sale, just that it’s not actively advertised. Your agent can keep the details ‘under the table’ and still give them to people they think might be interested, so you don’t miss out on your perfect buyer.

    1. Switch agents

    Sometimes an agent just isn’t the right one for you and your home. Perhaps they were enthusiastic at first, but now they don’t seem that motivated and you suspect they may have been over-confident with the price. Maybe they’re trying their best, but don’t have the right marketing skills. Or it could be that they’re simply not communicating with you.

    Bottom line, it could be time for a fresh start with a new agent.

    The relationship between an agent and their client is important – this is a significant transaction and you’re going to be working together to achieve the best possible sale. So, as well as making sure the agent you choose has a track record of selling homes like yours and a clear marketing plan, pick someone you really like. If they’re enthusiastic and positive about your home, they’ll pass that on to potential buyers and you’ll have the best chance of a successful viewing.

    If you’re ready to move on to a new home and need a marketing boost to help sell your current one, call us on  01706 356633 or email enquiries@reside.agency and we’ll happily talk through what we think could make a real difference. No matter what the challenge is, there’s always an answer!