• 7 Tips to Sell Your Home in Winter

    If you’re ready to move, you might be wondering whether to put your home on the market now or wait until the spring. Well, although winter may traditionally be a quieter time for home-moving than spring and summer, the market is still very much open for business and selling your home in this colder season does have its benefits.

    As those who aren’t in a hurry to move tend to hunker down and focus on festivities, buying and selling activity usually dips a little over the winter period. That gives motivated sellers who push ahead with marketing two advantages:

    1. Although you may get fewer viewings overall through the winter, those who make the effort to look at potential new homes despite the inclement weather, are generally committed buyers who are serious about making offers.
    2. If there is a slight drop in the number of homes on the market, there’s less competition. That means you should get a higher proportion of buyers viewing your home and, with fewer houses for them to choose from, they should be quicker to make an offer if they like what they see!

    Remember, even if there’s a howling blizzard outside, the internet is always up and running. House-bound potential buyers will have plenty of time to browse through online listings, and estate agents’ doors and phone lines are still open.

    So, if you’re keen to secure a sale this winter, it’s time to revitalise your marketing for the season and prepare to show buyers that your home is a wonderful one to live in – whatever the weather’s doing outside!

    With that, here are our top 7 tips to help you sell your home this winter:

    1. Style for the season

    Work with the colder weather and shorter daylight hours by styling your home so that it reflects the season and creates a cosy atmosphere.

    Refreshing soft furnishings and accessories is a simple way to transform the look of a room, so replace light cushions and throws with heavier fabrics and deeper colours. Pillar candles in storm lanterns cast a lovely light and can make a great focal point on a coffee table, sideboard or kitchen countertop. Winter-scented candles – think cinnamon, spiced pumpkin and orange – can also help create a welcoming seasonal vibe.

    Low-maintenance green plants, such as peace lilies and Boston ferns will add life and are easy to look after, and potted orchids should give you long-lasting flowers and just a hint of spring around the corner.

    Finally, if you’re wondering whether you should put up Christmas decorations, we’d say yes – as long as they’re not overpowering. Festive décor can add a lovely, cheery feel to your home, but you don’t want to detract from the natural space. So, even if you usually dress every room from head to toe in Christmas trim, hold back a little this year!

    1. Maximise light

    Low natural light in winter can sometimes make interiors feel dull, so make sure you let as much daylight in as possible when you have viewings. Pull back the curtains, make sure blinds are fully rolled up and clear window sills of any large objects that might block light from getting into a room.

    Another thing to consider is how you could change the lighting to show off the size of each room – emphasising the height in particular can make a huge difference to how spacious rooms feel. Investing in some higher-wattage light bulbs is a simple way to brighten up your whole home, and have plenty of lamps throughout to add a warm and welcoming glow.

    1. Turn your garden into a winter wonderland

    With fewer daylight hours for potential buyers to appreciate the outside of your home, install some pretty garden lights to inject a touch of ‘winter wonderland’. There’s a huge range of all-weather options for exterior lighting – from strings of fairy lights for trees and summer houses, to stakes for lawns or borders and spotlights for pathways. And many of them are solar powered, so once they’re up, you don’t need to think about plugs or timers.

    If you have a terrace or other outdoor seating area, you could add solar-powered lanterns and why not consider investing in a heat lamp or fire pit that you can take with you to your next home?

    1. Refresh your photography

    The best way to keep your home looking fresh in adverts is to ensure the photography is always in line with the season. So, if your current photos were taken in the summer, speak to your agent about updating them.

    Have the interior shots taken once the styling has been refreshed for winter, but before you put up any Christmas decorations, as they would make the pictures a little too time specific. And for the exterior, make sure the photographer gets some shots at twilight, with plenty of lights on – inside and out, so your home glows and the garden twinkles!

    1. Stay on top of maintenance

    With higher levels of rain and wind – plus frost and possibly snow – you may have a few more jobs to do than usual to keep your home looking its best through the wintertime. But it’s worth doing a daily maintenance check because even if you don’t have a viewing booked, you never know when potential buyers might be passing by to check out your home from the outside.

    Three key things to stay on top of:

    • Keep paths free of leaves, snow and other debris
    • Make sure drains are clear so rainwater doesn’t pool or flood
    • When it’s icy, salt the driveway and paths

    Also, you may want to keep a close eye on how clean your windows look, as low light can be unforgiving and you want your home to sparkle!

    1. Get set for perfect winter viewings

    When it’s chilly outside, you want to welcome potential buyers into your home with warmth on all fronts. So turn the heating up a few degrees ahead of the viewing, light fires and candles for a cosy atmosphere, and make sure every room is well-lit.

    Check the garden and other exterior lights are on, so people can clearly see where they’re going, and make sure there’s somewhere to hang up coats and leave umbrellas and boots. If you don’t have a porch or hallway, it’s worth popping a coat stand by the font door – and don’t forget a clean doormat.

    A nice touch is to offer viewers a warm drink and even a seasonal nibble – perhaps a mince pie or some gingerbread. The more welcome you can make people feel, the more positive they’re likely to be as they walk around your home, hopefully leaving them with a happy memory of the viewing and your home.

    1. Discuss the festive period with your agent

    Find out what your agent’s business hours will be over Christmas and New Year, and make sure you keep them posted on your own plans – any specific days when you’re going to be entertaining or hosting family and friends and when viewings wouldn’t be convenient.

    If you’re going to be very busy over Christmas, you could simply consider taking a short break from selling for a couple of weeks. The best thing to do is have a chat with your agent and come up with a strategy for the festive period, so you can relax and enjoy yourself, while making sure you don’t miss out on a potentially perfect buyer.

    If you’re keen to sell and are ready to start marketing your home this festive season, get in touch and we can discuss the best strategy for finding you a buyer this winter. And if you’re already on the market with another agent but haven’t had any offers yet, we may be able to help you secure a sale ahead of Christmas – so give us a call! Phone on 01706 356633 or email us on enquiries@reside.agency and we’ll get straight back to you.

  • How to add thousands to your home with our pro styling tips

    One way to add value to your home is by renovating it; another is through increasing the amount of accommodation, by either building an extension or converting something like the loft or a garage to create an extra living room or bedroom.

    But if you don’t want to undertake that kind of building work, or you’re not able to because of planning or available space, the good news is, there’s another way you can add value – without calling any contractors!

    If you invest some time and can spend a little money simply on the presentation of your home, that can carry a huge amount of weight when it comes to securing a buyer and getting the best possible price. The power of first impressions is the reason we have stylists on our team that work with photographers to create the best possible images for our clients’ marketing brochures.

    Research carried out last year by The International Association of Home Staging Professionals found that the majority of homes that had been professionally furnished and styled sold for between 4% and 20% more than the asking price. And we know ourselves that when buyers see a home that’s beautifully presented, showing off every room at its very best and suggesting an aspirational lifestyle, they’re much more likely to see its value and make a strong offer.

    So, here are our top tips on how to style your home so that you add real value. Not only could that mean securing a higher sale price, but you’re also likely to sell much quicker than other comparable homes on the market that are missing that all-important styling touch.

    Maximise light and space

    The lighter, brighter and more spacious a home looks, the better buyers tend to feel about it. That’s partly a reaction to rooms appearing larger than they expected and partly because you’re showing them that there’s plenty of space to fit in everything they’ll need to enjoy the home.

    The first thing to do is tidy and simplify each room so that the interior space can ‘breathe’. You can still have photographs, ornaments and books on display, but just a few of each placed around a room is enough to show some personality, while still allowing buyers to easily visualise their own possessions in the space. If you’d like some advice on what to keep out and what you should put away while your home’s on the market, just give us a call and our stylists will be happy to help.

    Once you’ve created more physical space, it’s then a case of using some optical illusions. Well-placed mirrors can transform a home, bouncing light around and giving an impression of depth, which is particularly helpful in narrower rooms and hallways.

    And think about the size and orientation of both mirrors and pictures. The human eye naturally scans vertically before horizontally, so wall hangings with a ‘portrait’ orientation will give the impression of more height in a room. It’s also generally true that larger pictures tend to make rooms feel bigger than if you have clusters of smaller ones. If you don’t already have any larger pieces of artwork, there are many companies that will print images on canvases in a variety of sizes, very cost-effectively. Look through your favourite photographs – something like a unique shot of an attractive landscape can make a stunning feature in a room.

    You can also emphasise the size of a room by having something that immediately draws the buyer’s eye to the furthest point from the doorway. That could be a particular piece of furniture, a large plant or a striking piece of art – just something that catches their eye as soon as they walk in. The same trick can be used outside, so that people are immediately encouraged to look down the garden, whether that’s to a lovely seating area or a brightly-coloured shrub.

    Furniture

    Given that a home is often the most expensive purchase many people will make in their lives, you’ve got to show that every bit of space they’re paying for is valuable, which means furnishing and styling rooms so that they have a clear purpose.

    We find one room that often falls into the trap of looking a little like wasted space is a conservatory. So, if you have one, style it clearly as a peaceful sitting room or a light and airy dining room. Another common challenge is the smallest bedroom. No matter how tight the space, it’s important to style it so it’s functional, so set it up as either a single room or a study. For buyers who work part-time from home or maybe run their own small business, an office space can be just as valuable as a third or fourth bedroom and can make then feel as though they’re getting more for their money.

    And make sure you allow furniture to ‘breathe’. In an effort to create more space, some people make the mistake of pushing furniture into the edges and corners – particularly in bedrooms – when this actually has the opposite effect. Spacing the furniture out a little will let buyers see that there’s plenty of room for it to fit properly, without feeling cramped.

    Add warmth and colour

    While light, neutral décor is certainly attractive to buyers as a basic canvas for your home, make sure you then brighten it up and add some personality with soft furnishings.

    Pick a colour scheme for each room and put a few textured cushions and throws on chairs and sofas. You can go for a touch of glamour with velvet or fur, but limit the number and variety of accessories, otherwise it can start to look confusing. The idea is to add a splash of colour and interest, while not intruding on the overall impression of light and space.

    Rugs can add warmth to wood or tiled floors and tend to work well in larger rooms. Generally speaking, try to avoid breaking up the flow of the flooring in smaller rooms and keep the number of accessories in proportion with the size of the space. A good rule of thumb is no more than one cushion for every seat and a maximum of two items on any surface.

    Finally, make sure you have plenty of lamps around your home. They cast a much more flattering light than overhead fittings and can make rooms feel warm and welcoming, even on a dull day. Don’t forget to have some lighting outside, if possible, particularly if you’re accepting viewings in the evenings. Some solar-powered lights throughout the garden can also create a pretty effect and help make a memorable impression on buyers.

    Lifestyle touches

    When you’re selling your home, you’re selling a lifestyle, and if you can show people that you enjoy the space in a way that also appeals to them, it’ll encourage them to picture themselves there. And the more ‘at home’ they feel, the more likely they are to make a great offer.

    The key is to pick the kinds of accessories that you see in aspirational magazines and boutique hotels, that buyers can easily recognise and identify with. Candles are a really simple and effective way of creating a welcoming atmosphere and, although you don’t have to light them all, some softly-scented candles in the main reception room and bedroom can help buyers to feel relaxed and connect emotionally with the space.

    Plants and fresh flowers bring life to a room, so go for a mixture of greenery and colour throughout your home. Peace lilies are easy to care for and look great anywhere, while orchids are perfect for coffee tables and in bedrooms. Hand-cut posies of flowers are great for period and rustic homes, while longer, more elegant stems suit a modern style – and don’t forget to have a few glossy magazines on display as well.

    The kitchen is traditionally known as the heart of the home, so make sure it’s beating! Have a lovely big bowl of fruit and a vase of fresh flowers on the counter tops, and then put some fresh bread on a board or cake on a stand before viewings.

    Finally, in the bathrooms, have some fresh toiletries on display that have recognisable, aspirational branding such as Molton Brown or L’Occitane. Remember to keep a full set aside that you don’t use every day, then they’ll always look fresh for viewings. Finish the look in the bathroom with some clean co-ordinated towels.

    As with soft furnishings, the golden rule with all these lifestyle touches is not to have too many and to place them carefully.

    While you may have to spend a bit of money on styling your home, it should only be a fraction of what you’ll get back in terms of pounds on your sale price, so it’s certainly well worth the small investment.

    So, whether you’re on the market already or just thinking about selling, if you’d like our advice on how you could add thousands to the value of your home through styling, call us on 01706 356633 or email enquiries@reside.agency and we can help you transform your space. We’re always here to help and would love to hear from you!

  • Unique homes – how we value them accurately

    As estate agents, valuing homes accurately is at the core of our business. We’ve got to price them at a level that attracts enough attention from buyers, while achieving the maximum sale price for our clients, and sometimes it’s a challenge – particularly when there’s not much to compare them to.

    We value homes based on a combination of factors. We look at recent data, consider what we know about current market conditions, sprinkle in price per square foot, then use our expertise to judge how popular your particular home is likely to be with buyers.

    While it’s relatively straightforward to value a home if a lot of similar ones exist, it can be much harder to put a price on a unique home. Deciding how much a particular view or architectural style is worth in a certain location is not an exact science, which is why it’s especially important to choose the right estate agent when your home is one of a kind.

    Let’s look in a bit more detail at how we arrive at a market value:

    Data on comparable homes

    The first thing we need to know is the value of other homes that compare to yours – ones of a similar size, in a similar location, with similar features. While there are usually plenty of direct comparables for homes on estates or Victorian terraces, the challenge with unique homes, where there might be very little else like them, is getting as close as possible. The more unique the home, the greater the challenge!

    We look at two types of data:

    • Sold prices: How much have comparable homes sold for in the last 3–6 months? If there aren’t many of them, we sometimes have to look back further in time, then calculate a likely current value based on average price increases. Sold price data from the Land Registry is the main source for surveyors when they make their reports for mortgage lenders, so it carries significant weight.
    • Current market prices. We look at similar homes for sale and consider:
    1. How long have they been on the market?
    2. What’s the current asking price?
    3. Has the price been reduced?

    Generally speaking, we expect to agree a sale at within 5% of the asking price, but the longer a home is on the market, the less likely it is to achieve this.

    Together, these two sources give us a ballpark price guide.

    You might be wondering about online instant valuation tools, which use this kind of data to come up with a current price for your home. They’re becoming increasingly popular and can be useful if lots of similar homes have sold recently. But when it comes to unique homes, we find the results are often quite different to in-person valuations. There might only have been a handful of properties sold recently in the area that are even close to yours in size and style, and it’s almost impossible for a piece of technology to put an accurate value on a view or a one-off architectural feature. Data is certainly helpful in giving us a guide, but it’s by no means the whole story when it comes to unique homes!

    One important thing for us to bear in mind is the ‘ceiling’ – the top price that comparable homes have sold for. If we value your home at more than this, there’s always a risk it might be too expensive, and when buyers think a home is overpriced, it tends to put them off. However, unique homes can often break through the ceiling and attract a higher selling price, simply because there’s nothing else like them.

    Bedside table with clock and lamp in grey and white colour scheme

    Price per square foot

    Not a commonly used valuation tool, but an invaluable one. It doesn’t take into account all the amazing amenities, like a stunning view, or even some disadvantages like a footpath right through a garden. Still, some buyers like seeing exactly how much they’re getting for their money.

    Anything attached to the main home is included in the total price per square foot; however, most detached buildings aren’t, unless it’s an additional dwelling – a holiday home for example.

    Price per square foot is different for each area. It provides a good general overview of what a home is worth. At least on paper.

    Log burner with logs piled either side

    Current market conditions

    Prices depend on supply and demand. When there are fewer homes on the market, prices tend to go up as there’s plenty of competition from potential buyers. The best homes can often attract a ‘bidding war’ and end up selling for over the asking price. On the other hand, if there are fewer people looking to buy when more people want to sell, prices tend to fall. That’s because buyers have a good amount of choice and will be more tempted to try and get a bargain by making an offer below the asking price.

    So, in order to put the right market value on your home, we need to know how many buyers out there are looking for a home like yours. Are similar homes selling quickly or is there an oversupply right now?

    While unique homes are usually less affected by rises and falls in the market, it’s still important for us to know what’s happening, as it gives us a feel for how positive we can be with our valuation.

    Our expertise

    Taking all the above into account, we then have to judge how attractive your home is likely to be to buyers. We’ve got to look at the outstanding features and decide how valuable they are, then balance that with what we know about how much potential buyers are willing and able to pay. There might be lots of things that set your home apart, but would someone be willing to pay more for it than for its closest competitor, and how much more? This is where our experience really matters.

    A lot comes down to how rare the features are, particularly when you’ve got a combination of them. For instance, if you have a beautifully refurbished Grade 1 listed home in a waterfront location, how many other homes like that are there in the area – more importantly, how often do they come up for sale? When a buyer knows that if they miss out on your home, they might not get another chance to buy something similar for another five or ten years, they’re usually willing to pay a premium. And it’s our job to know how much that premium is.

    The final thing we need to consider is your own position. How quickly do you want or need to sell? If you’re not in a rush to find a buyer, we might think it’s worth being optimistic with the price, then we can always adjust it if needed. On the other hand, if you’d like to sell as quickly as possible, we’ll recommend a price that we’re sure will immediately catch your target buyers’ attention.


    So, if you’ve got a unique home, choose an experienced local agent who’s got a track record of successfully selling one-off homes. Search online to see what’s sold locally in the past couple of months and take note of which agents have handled the more individual sales. They’re the ones who should be able to see the true value of your home, properly judge its market potential and then help you achieve the best possible sale.

    If you’re ready to move or are currently on the market and haven’t yet had the response you’d hoped for, give us a call on 01706 356633 or email enquiries@reside.agency. We’ll be happy to chat through our tailored marketing approach for unique homes and, if you’d like to talk in more detail or have a valuation, we can arrange for someone from our team to visit you at home.